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Month: May 2015

The BCG Growth Share Matrix with Design Thinking for Today’s Economy

Posted in Business Strategy, and Design Thinking

The BCG growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses decide…

Customer Experience Return on Investment

Posted in Customer Experience, Experience Design, and Leadership

Most of you who read this blog know that there is a tremendous Return on Investment (ROI) for delivering a great experience. But sometimes we…

Conscious Capitalism

Posted in Culture, Leadership, and Life

In my younger artist hippy days, I believe that “money was the root of all evil.” As I got older, I realized that money itself…

Cross-Channel Attributes and the Customers’ Journey

Posted in Analytics, Brand, Customer Experience, and Customer Insights

“Attribution helps brands track their marketing and media efforts more accurately and show how they impact the overall business.” Daniel Kehrer, VP Marketing at MarketShare, posted…

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