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Month: December 2014

The Sensory Ethnography Lab at Harvard University

Posted in Design, Design Thinking, Experience Design, and Innovation

The Sensory Ethnography Lab (SEL) is an experimental laboratory at Harvard University that promotes innovative combinations of aesthetics and ethnography. Aesthetics is a set of…

Context Brokering: The Secret to Personalized Brand Experiences

Posted in Analytics, Brand, Customer Experience, Customer Insights, Experience Design, and Voice of the Custostomer

From Wired Innovation Insight’s blog, The Marketing Tech Differentiator: True Contextualization, Dennis van der Veeke shares with us: “Organizations today often rely on multiple technologies…

Innovation Through Empathy Maps

Posted in Customer Insights, Design Thinking, Experience Design, Innovation, and Voice of the Custostomer

If there is such a thing as a  Design Thinking geek – I’m it. My new favorite Design Thinking technique is Empathy Maps. Empathy Maps…

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