“Design thinking is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting. This is, of course, easier in theory than in practice. How do you get children’s book authors and chemical engineers to click into something greater than the sum of the parts — rather than devolve into warring camps?”
Rick Wise, CEO of Lippincott, 9 Ways to Get the Most Out of Design Thinking, Fast.CoDesign