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Month: July 2012

Users are not Designers and Designers and not Users

Posted in Analytics, Customer Experience, and Experience Design

Users are not designers. You can ask them what they want but they can only give you insight into the incremental improvement that they are…

What is Important is the Entire Experience

Posted in Experience Design

In an interview for June 2000 interation magazine, Dr. Donald Norman stated: “I don’t like the term ‘usability,’ and I don’t want to be called…

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