Service design is the process of organizing people, infrastructure, communication and the other various components of a service. Good service designs improve the quality of the interaction between services and their customers. This method is focused on designing experiences according to the needs of customers so that the service is effective, efficient, competitive, relevant, and delightful. This process includes understanding the behavior of customers, their needs and motivations. Service designers gather customer insights through interviews and by shadowing customers to determine the optimal customer experience.
The Service Design Network
The Service Design Network (SDN) was established in 2004 by Köln International School of Design, CarnegieMellonUniversity, Linköpings Universitet, Politecnico de Milano / DomusAcademyand the agency Spirit of Creation. The purpose of the SDN is to develop and strengthen the knowledge and expertise in the science and practice of innovation and improvement of services. The SDN aims to develop and establish the Service Design discipline and professional identity. To learn more visit the Service Design Network.
Service Design Conference
The 4th annual Service Design Conference is in San Franciscothis year, October 20 and 21. To learn more, the Service Design Conference.
Sean Van Tyne
Sean’s passion is propagating great experiences and making life better.
International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD; is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government; and is a member of the Advisory Board for Thinking Engines, an IoT company helping organizations monitor environmental abnormalities in properties to help provide real time assurance while mitigating risks.
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Sean is currently working on another book, speaking at events and providing strategic leadership advisement to organizations that values people and long-term growth.
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