Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

Businesses frequently want an evaluation of their websites—mostly to know how they compare to the competition. Based on our experience, most businesses are disappointed with their website’s ability to convert visitors to loyal customers. In fact, many people say they aren’t really sure what their website does for them. To assess and enhance website effectiveness, … Read more

How Much User Experience Effort by Types of Release

The level of user experience effort that is practical for a given release depends, to some extent, on the type of release—that is, whether it is a major release, a minor release, or an update. Table 1 provides a summary of guidelines for the UX effort that is recommended for each type of release. Table … Read more

Winning in the Marketplace: Deciding How Much User Experience Effort Does It Take

You need to decide how much user research, design, and usability testing you can afford. This depends on your competitive market, business objectives, and release cycles. During the early phases of a product development lifecycle, activities include conducting market, customer, and competitive user research. User research may include surveys, focus groups, interviews, and contextual inquiries. … Read more

Winning in the Marketplace with Usability Testing

Once you have validated that your product’s overall workflow meets customer and user needs, do usability testing to evaluate individual tasks to ensure they are easy to complete. Usability evaluation assesses the degree to which users can operate a system and their efficiency and satisfaction when using the system. Such evaluations validate that tasks are … Read more