Reviewing Designs with Your Customers is the Key to Designing Easy-to-use Solutions

Developing prototypes and reviewing them with target customers and users is key to designing easy-to-use solutions. You must spend some time validating workflow, navigation, information grouping, information hierarchy, terminology, labels, and interactions to ensure they meet the needs of the market and your users. Your understanding of various customers’ needs, users’ workflows, and content overlaps … Read more

Winning in the Marketplace with User Experience Design

During User Experience (UX) design, develop diagrams of various users’ workflows, noting where they are similar or different. Next, based on your findings, group your customer and user types by similar roles, and create profiles or personas that synthesize users’ skills, patterns, and goals to better understand their needs. Companies in mature markets may not … Read more

Winning in the Marketplace with Market and User Research

market research

The first step in developing solutions that are easy to use is understanding customer and user needs within the context of the market and existing competition. It takes market and user research to: define the problem your product must solve and design an optimal solution understand the strengths and weaknesses of competitors’ solutions in comparison … Read more

How Much User Experience Effort Does It Take for Large Versus Small-to-Medium Companies

Many large technology companies like Apple have invested heavily in user experience for many years. Successful companies have well-established UX departments and have set the standard for ease of use. Such companies have defined many aspects of the user-centered design process we follow today. These companies have the capital to make big investments in user … Read more