I was recently asked by Good Experience to present a webinar on Product Design: Bridging the Gap between Product Management & Development, an article I wrote for Pragmatic Marketer magazine. Here it is (basically)… Product Design is the bridge between Product Management and Product Development. Product Management quantifies the problems, writes requirements, and validates the … Read more
Each perspective of the Balance Scorecard includes objectives, measures of those objectives, target values for those measures, and initiatives, as follows: objectives—the major objectives a company must achieve—for example, profitable growth measures—the observable parameters a company uses to measure its progress toward reaching its objectives. For example, a company might measure its progress toward the … Read more
With the Balance Scorecard system, an organization can align and manage its key corporate objectives. The User Experience Balance Scorecard maps the user experience process and skills to customer satisfaction and financial growth. At a high level, a User Experience Balance Scorecard might look something like that shown in Figure 2. Figure 2—A high-level User … Read more
Customers have experiences with an organization’s products and services regardless of whether the organization is consciously managing them. A good user experience delights customers—increasing adoption, retention, loyalty, and, most important, revenue. And a poor user experience discourages customers from using a product or service and drives them to the competition—eventually, making a product offering unviable. … Read more
It is essential to put your design solutions into the context of the market problems they solve, the business objectives they support, and the customer and user needs they meet. Using a “scorecard” helps organizations balance their strategic objectives across various perspectives such as Financial, Customer, Processes, etc. Each perspective of a scorecard can include … Read more