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Sean Van Tyne Posts

Disagreements

Posted in Career Advice, Design Thinking, Leadership, and Life

It is okay to disagree with me.You wouldn’t be the first.I sometimes disagree with myself. A disagreement is an opportunity to explore.And I love to…

The Creative Process

Posted in Design, Design Thinking, and Innovation

According to some of the latest theories on creativity (componential theory), creativity is composed of three components: task motivation, domain-relevant skills, and creativity-relevant processes. Motivation…

Better is Unsustainable, Unique is Unstoppable

Posted in Brand Experience, Business Strategy, Culture, and Customer Experience

“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of…

Life, Experiences, Moments and Memories

Posted in Brand Experience, Customer Experience, and Experience Design

Life is made up of experiences. Experiences are made up of moments and what we remember from those moments are memories. Our lives are a…

Test Your Riskiest Assumptions First

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Innovation

How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They…

It’s Really a Riskiest Assumption Test, Not a Minimal Viable Product

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Technology

“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found…

Disneyland Go Away Green

Posted in Architecture, Brand Experience, Color, Customer Experience, Design, and Experience Design

Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything…

Aesthetic Experience and Neuroaesthetics

Posted in Culture, Design, and Experience Design

Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening…

Measure What Matters in Experience Design

Posted in Analytics, Experience Design, and UX and Analytics

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus…

UX Design Creating Transparency and Trust for Machine Learning

Posted in AI, Analytics, Business Strategy, Data Science, Design Thinking, Innovation, Uncategorized, and UX and Analytics

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning…

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