Skip to content

Sean Van Tyne Posts

Test Your Riskiest Assumptions First

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Innovation

How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They…

It’s Really a Riskiest Assumption Test, Not a Minimal Viable Product

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Technology

“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found…

Disneyland Go Away Green

Posted in Architecture, Brand Experience, Color, Customer Experience, Design, and Experience Design

Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything…

Aesthetic Experience and Neuroaesthetics

Posted in Culture, Design, and Experience Design

Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening…

Measure What Matters in Experience Design

Posted in Analytics, Experience Design, and UX and Analytics

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus…

UX Design Creating Transparency and Trust for Machine Learning

Posted in AI, Analytics, Business Strategy, Data Science, Design Thinking, Innovation, Uncategorized, and UX and Analytics

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning…

Listening is the Willingness to Change

Posted in Uncategorized

Listening is one of the most powerful things we can do.  It is also very challenging.  It seems strange that it is difficult. But it is……

Culture Eats Strategy for Breakfast: Tips for Developing Talent in Your Organization

Posted in Uncategorized

Legend has it that the late management guru, Peter Drucker, said: “Culture eats strategy for breakfast.” It doesn’t appear in any of his 39 books,…

Great Companies

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Leadership

Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers…

OKR – Objectives and Key Results

Posted in Business Strategy, and Leadership

Objectives and Key Results (OKR) is a framework that helps organizations prioritize, align, focus and measure the outcome of the work they do and communicate…

%d bloggers like this: