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Sean Van Tyne Posts

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and Product

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Technologies That Could Soon Enhance You in Body and Mind

Posted in AI, Customer Experience, Experience Design, Innovation, Medical Devices and Technology, and Technology

Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human…

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

Self-Transcendence, Maslow’s Hierarchy of Needs and the Experience Economy

Posted in Customer Experience, and Experience Design

Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs was first proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological…

Expert Reviews are Good… But Not as Good as Talking to Your Customers

Posted in Uncategorized

I was recently working with a client developing an online resource center for educators. First, we assess their business needs for this project and developed…

Information Architecture

Posted in Architecture, and Experience Design

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.  The goal is to help users find information and…

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Authenticity, Your Brand Promise and Experience

Posted in Brand Experience, Business Strategy, Customer Experience, and Experience Design

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the…

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