Browsing the archives for the UX and Analytics category
We are seeing the blooming of the Experience Economy in the Information Age. There is so much information we have create Big Data. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data. Data sets grow in size in part because they [...]
An organization’s Balance Scorecard should include customer experience metrics along with productivity, quality, and agility to continuously improve cross-functional business processes that map to your overall financial performance goals. Customer Experience metrics may include: service quality index, quantity of complaints, service level compliance, Net Promoter Score, and more. The data from Voice of the Customer [...]
Get It Right: Analytics and User Experience Design San Diego Software Industry Council User Experience Business Information Group Wednesday, March 03, 2010; 5:30 pm – 7:30 pm INTUIT Bennett Conf. Room, Bldg. 3 7545 Torrey Santa Fe Road, San Diego, CA 92129 In this economic climate you can’t afford to miss new patterns affecting your [...]
Enterprise feedback management (EFM) is an integrated approach to the management of all forms of feedback available to an organization. EFM solutions centralize key demographic and attitudinal data about respondents, targeted subsets, and integrate feedback data to and from CRM, HRIS and other systems EFM consists of data collection, analysis and reporting. EFM solutions provide [...]
Behavioral targeting helps deliver content to users (target) who are most likely interested (based on their behavior). Behavioral targeting uses information collected on an individual’s navigation, such as the pages they have visited or the searches they have made, to select which content to display to that individual. It can include many factors like geography, [...]
I once had a client that was rolling out their next generation behavioral targeting enterprise solution to their market and we needed to understand how the different market segments were going to use it… so we created customer profiles. We divided their customers into three categories: Those who used their solution strategically; those who used [...]
We started looking at system logs as part of our user research process while I was Director of UX at Mitchell International in the early 2000′s (gee – that still feels weird to state). As usual, necessity was the mother of invention. We needed to find out about a particular user groups’ behavior for certain [...]
