Browsing the archives for the Uncategorized category

Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

5 Jul, 2010 in articles, Uncategorized by

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to elicit customer feedback to validate the solutions activities, tasks, and actions meet their needs. Wireframes are a quick and easy way to prototype a design for feedback. Wireframes are a [...]

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Understanding Customer Activities

13 Jun, 2010 in articles, Uncategorized by

Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model, activities are comprised of tasks, which are comprised of actions, and actions are made up of operations. This “activity centered” philosophy is focused on the activity—not the person.  If a [...]

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Defining and Designing Technology for People

8 May, 2010 in Uncategorized by

I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s ideas around activity-centered design to include roles, goals, and scenarios along with discuss the merits of contextual inquiry. It all came about from a conversation that I was having with [...]

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