Browsing the archives for the Uncategorized category

The Customer Experience Revolution is Textbook for #5 Business School

in Uncategorized

The Cal State Fullerton’s Mihaylo College of Business, the #5 business school in the US, User Experience and Usability Certificate program textbook is The Customer Experience Revolution. Jeof and I will be guest lectures February 18th. I hope those students are ready for us.

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TechBiz Connection Website Usability LIVE this January18th in Irvine, CA

in Books, Customer Experience, Event, Uncategorized

Please join Jeofrey Bean, Dr. Joely Gardner and me this Wednesday, January 18th for the TechBiz Connection Website Usability LIVE in Irvine, California: YOU GOT THEM TO YOUR SITE, BUT THEN WHAT? Live Site Reviews to Improve User Experience. It is surprising to find out about what both web designers and marketers often miss, which [...]

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Customer Experience Special Interest Group 2012 Calendar

in Uncategorized

The Customer Experience Special Interest Group‘s  2012 calendar has been posted! The calendar is subject to change – so you may want to join their email list to receive the latest meeting announcement. It looks like there will be some interesting organizations sharing how they determine, develop and deliver their customer experience: January: JoynIn February: rippoll March: SwoopThat April: Pro [...]

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The Customer Experience Revolution First Order!

in Books, Uncategorized

We sold our first order of The Customer Experience Revolution at last week’s User eXperience Special interest Group! I am happy that it was one of our own UXers that bought the first book! You can order yours at www.cxrevolution.com.

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The Customer Experience Revolution

in Books, Uncategorized

Jeofrey Bean of Del Mar Research and I are putting the final edits on our new book, The Customer Experience Revolution. It will be available January 2012. Jeof and I have interviewed folks who have shared their talents with Xerox PARC, Apple, Google, Netflix, Yahoo!, Amazon.com, JD Powers and more to gain insights into how great companies [...]

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Accessibility

in Uncategorized

Accessibility is a general term used to describe the degree to which a product, device, service, or environment is available to as many people as possible. Accessibility can be viewed as the “ability to access” and possible benefit of some system or entity. Accessibility is often used to focus on people with disabilities or special [...]

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Reviewing your designs 101

in Uncategorized

I was recently asked what was the best way to review your designs. Regardless if it is stake holders, subject matter experts, buyers or end-users, the process is pretty much the same. This is high-level. I hope you find it helpful: 1. Start by describing the top of the design and move to the bottom [...]

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Value, Satisfaction, and Where to Spend Your Money

in Uncategorized

Satisfaction/Value – this charts what customers’ ranked as most valued and most dissatisfied. Items that are most valued and most dissatisfied are where we should concentrate our time fixing. On the contrary, items that our customers don’t value but are satisfied with we should stop spending time on. Items that our customers don’t value and [...]

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Beyond SEO: Measure the Design

in articles, Uncategorized

Validate that customers’ needs are met and tasks are easy to do. Putting your solution in context for your customers and users, is a key to validating that the solution meets their needs and is easy to use. You need to work with people who fit the profile of your target customers and conduct design [...]

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Beyond SEO: Develop the User Experience

in articles, Uncategorized

The user experience encompasses all aspects of a visitor’s interaction with the company’s services, products, and website. It is critical to the company’s success to provide excellent prospect and customer experiences. This objective puts the user at the center of the design process—incorporating user concerns and advocacy from the beginning—and dictates that the needs of [...]

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