Browsing the archives for the mobile category

Customer Experience Design Best Practices for Mobile

in Customer Experience, Experience Design, mobile

Forrester (and others) have put out some useful tips for designing experiences for mobile including Mobile App Design Best Practices and Best Practices in Mobile Banking. What I like best is seeing the fundamentals of experience design being applied to mobile. Here some basics: Take a Systematic Approach to Understanding Your Customers Success in designing [...]

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The Tablet is now the Preferred Device for Reading and Writing Emails

in Analytics, Brand, Customer Experience, Experience Design, mobile, Voice of the Custostomer

A new research study finds that majority of iPad owners say it is their preferred device for reading and writing email. The survey was conducted online in the second half of 2012 among 4,400 adults aged 18 plus, of which 66 percent were women. The study found that the most preferred device for reading emails [...]

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Big Data, Analytics, SaaS and the Experience

in Analytics, Brand, Experience Design, mobile, Uncategorized, UX and Analytics

We are seeing the blooming of the Experience Economy in the Information Age. There is so much information we have create Big Data. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data. Data sets grow in size in part because they [...]

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Commit to the Customer – not the Technology

in Books, Customer Experience, Experience Design, mobile

One of our greatest challenges in designing the best experiences for our customers is not letting the technology limitation determine the customer experience. When organizations commit to the technology instead of committing to the customers – everyone loses. In this age of the experience economy, this can mean the end for organizations that do not [...]

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Mitek Systems User Experience Study

in mobile, User Experience Study

Dear U/X expert: I would like to invite you to join our exclusive test group for Mobile Deposit®, a revolutionary new phone app that allows you to deposit a check right from your phone. In return for your help, you’ll receive a $50 gift certificate valid at any of San Diego’s leading Cohn restaurants (including [...]

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