Browsing the archives for the Experience Design category
There’s work and there’s your life’s work. The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work at Apple. People don’t come her to play it safe. They come here to swim [...]
“This is the best business book in years! Bean and Van Tyne do a brilliant job of analyzing what winners do to create a world-class customer experience. They spell out the winning steps so you can implement them in your business. If you want to increase sales and customer satisfaction and, at the same time, [...]
According to Larry Tesler, “Companies that delight their customers outperform their peers.” We should listen to Larry because he knows what he is talking about. Larry was one of the researchers at PARC (Palo Alto Research Center Incorporated) back in the 70’s. PARC, if you didn’t know, has been responsible for such well known and [...]
Set the stage – describe the role (and the persona if it relevant to the design) and the scenario with a focus on the goal. DON’T explain the design or the rationale – let the design speak for itself – if folks have questions then that is a sign that there is an opportunity [...]
If you are designing experiences for services then you will need service designers. If it is a space or counter experience then it may include training, architecture, interior design, display design, wayfinding and more. If you are designing experience for a product and that product is a device then you may include industrial designers and [...]
When iteratively designing and evaluating experiences, the order in which you do this is very important. It starts with content – you must have the content to design the information architecture. I remember learning this lesson when, at one company, Marketing was looking for our Art Director to start creating comps for our next generation [...]
