There is more research that shows organizations that involve user experience professionals early and often in the product lifecycle have superior results. According to The Study of Product Performance Teams 2015:
“The importance of user experience to an organization’s products grows each year… Our 2015 data reveals that when user experience professionals are actively involved in the product development process and working closely with the product team, superior results follow.”
The report went on to say that product teams that successfully integrate user experience professionals into the product process are more likely to perform at a higher level.
If you want to learn more about how your organization can get superior results from integrating user experience then come join us at UX Boot Camp in San Diego January 23 where there will be workshops to develop your user experience strategy, integrate user experience best practices into your process and more.