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Tag: user research

Better Decisions with Better Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

You are providing solutions for your customers. Are you meeting their needs? How do you know? You know that Sales decreased or renewals went down…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

Before You Write Your Requirements, Create a Prototype

Posted in Agile, Design Thinking, Experience Design, and Technology

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to…

Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

User Experience Insights Drive Better AI

Posted in Data Science, and Experience Design

In the Harvard Business Review article, AI Won’t Change Companies Without Great UX, Michael Schrage asked the question, “As artificial intelligence algorithms infiltrate the enterprise,…

UserZoom Sponsors UX Boot Camps

Posted in Agile, Design Thinking, and Experience Design

While helping BD Medical Technology redesign their intranet, I got the distinct honor and pleasure of working with the Nielsen Norman Group. NN/g conducted card…

Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

Service Design Trends for 2017 – Agile Meets Design Thinking

Posted in Agile, Design Thinking, and Service Design

John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile,…

Design Thinking: Divergence and Convergence Cycles

Posted in Design Thinking, and Innovation

  In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions…

Design Thinking: A Brief History

Posted in Design Thinking

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew…

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