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Tag: usability

Innovation, Design Thinking and Human-Centered Design

Posted in Design Thinking, Experience Design, and Innovation

Lately, I have been hearing a lot talk about design thinking and human-centered design. What are they? How are they different? Are they the same?…

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

Interview for Innovation

Posted in Experience Design, and Innovation

To innovate, you must observe and talk to the people for whom you are designing your solution. Observe them in the place that they will…

10 Tips to Increase Website Homepage Conversion

Posted in Customer Experience, and Experience Design

I started developing website in the 1990’s – HTML 1, before CSS, basic JavaScript and the beginning of the dot com boom. Now there is…

Five Tips for Non Directed Interview

Posted in Customer Experience, Customer Insights, Design Thinking, and Experience Design

Interviews are one of the basic methods of requirements gathering, usability testing, and task analysis. In order to remove our personal biases, expectations and opinions…

Customer Obsession Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

We are now living in the ‘Age of the Customer’ where the pace of technologic advancement and customer empowerment continues to disrupt today’s business models.…

Better Decisions with Better Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

You are providing solutions for your customers. Are you meeting their needs? How do you know? You know that Sales decreased or renewals went down…

Meet Your Brand Promise by Involving Your Customers Early and Often

Posted in Customer Experience, Experience Design, and Innovation

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you…

The Most Important Experience Metric

Posted in Experience Design, Product, Service Design, and Technology

You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your…

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