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Tag: task analysis

How to Get from Information to Meaning: From Data to Journey Maps

Posted in Customer Experience, Customer Insights, and Data Science

From the article,”To Understand Consumer Data, Think Like an Anthropologist” in From Data to Action: a Harvard Business Review Insight Center Report, Susan Fournier and Bob…

Big Data Insights Improve Customer Journeys and the Bottom Line

Posted in Customer Experience, and Customer Insights

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about…

Before You Write Your Requirements, Create a Prototype

Posted in Agile, Design Thinking, Experience Design, and Technology

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to…

User Story Maps

Posted in Agile, and Product

User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP.…

Death of the Password with Better Authentication Design

Posted in Customer Experience, Experience Design, Service Design, and Technology

I recently attended Jared Spool’s presentation “Insecure & Unintuitive: How We Need to Fix the UX of Security.” If you haven’t heard Jared speak then…

Experience Design Principles for Machine Learning

Posted in Data Science, and Experience Design

I find myself going back to Fabien Girardin’s excellent article, Experience Design in the Machine Learning Era, and mining it for more gold. Fabien shares: “Nowadays,…

Sometimes You Need to Show the Seams: Ubiquitous, Invisible and Seamless to Seamful Design

Posted in Design, Experience Design, and Technology

Mark Weiser gave us the concepts of ubiquitous and invisible computing.  Ubiquitous – available to us anytime and everywhere – and Invisible – we don’t see…

Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

User Experience Insights Drive Better AI

Posted in Data Science, and Experience Design

In the Harvard Business Review article, AI Won’t Change Companies Without Great UX, Michael Schrage asked the question, “As artificial intelligence algorithms infiltrate the enterprise,…

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