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Tag archive for: service design

Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

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Design Thinking: Divergence and Convergence Cycles

Posted in Design Thinking, and Innovation

  In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions…

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Design Thinking: A Brief History

Posted in Design Thinking

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew…

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Design Thinking Adoption Challenges

Posted in Design Thinking, and Innovation

Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking…

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Viability, Feasibility and Desirability

Posted in Customer Experience, Design, Design Thinking, Emotional Design, Experience Design, Innovation, Product, Service Design, and Technology

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it…

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Personas, Journey Maps, Service Blueprints, and Innovation

Posted in Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Service Design

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and…

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Jeanne Bliss’s Five CX Competencies Transform Your Experience

Posted in Business Strategy, Customer Experience, Innovation, and Leadership

Jeanne Bliss shares with us in her post Five CX Competencies Transform Your Experience: CUSTOMERS AS ASSETS Your focus is to get leaders to make…

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Value-Driven Design to Value-Centered Design

Posted in Business Strategy, Customer Experience, Design, and Experience Design

Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from…

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Experience Design and the Sixth Sense

Posted in Emotional Design, and Experience Design

When designing experiences – regardless if it is for a place or event or product or service – you think about how it will be…

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Small Companies can Deliver Great Experiences just like Apple

Posted in Brand, Business Strategy, Customer Experience, and Experience Design

Did you get a chance to catch me on Real Talk San Diego1700 AM Friday, December 3 from 11 to 12? If not or if…

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