Skip to content

Tag: product marketing

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and Product

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

A Win-Win Relationship with Product and Experience Design

Posted in Experience Design, and Product

In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the…

Meet Your Brand Promise by Involving Your Customers Early and Often

Posted in Customer Experience, Experience Design, and Innovation

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you…

Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

Experience Makers are Memory Makers: Products are now Props and Services are the Stage

Posted in Customer Experience, Experience Design, Product, and Service Design

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer…

How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

The Third Wave of the Internet is all about the Experience

Posted in Business Strategy, Customer Experience, Event, and Experience Design

In the mid 1990’s there was a common believe of “build it and they will come” when it came to internet businesses. There were investments…

How to Win I-Want-To-Buy Moments

Posted in Analytics, Brand, Customer Experience, Design Thinking, Experience Design, and Voice of the Custostomer

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them…

Emotion and the Customer Experience go Hand-in-Hand

Posted in Books, Brand, Customer Experience, Emotional Design, and Event

“No purchase is void of emotion. Brands have spent millions attempting to connect positive feelings to a product… Increasingly, brands are striving to bring emotion…

%d bloggers like this: