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Tag: product design

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

Empathy to Innovation

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Experience Design, and Innovation

Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

Interview for Innovation

Posted in Experience Design, and Innovation

To innovate, you must observe and talk to the people for whom you are designing your solution. Observe them in the place that they will…

A Win-Win Relationship with Product and Experience Design

Posted in Experience Design, and Product

In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the…

Empathy Maps

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, and Experience Design

How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand…

Design Thinking, Lean and Agile Better Defining Customer Problems and Solutions

Posted in Agile, Customer Experience, Design Thinking, and Experience Design

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their…

2017 Designer to Developer Ratios Trends

Posted in Customer Experience, Design Thinking, Experience Design, and Technology

One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

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