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Tag archive for: product design

Why Easy to Use 2.0?

Posted in Agile, Books, and Experience Design

Easy to Use was a good book. It covered much of what I have learned over my many years of creating great user experiences with agile…

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Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

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Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

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Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Posted in Experience Design, mobile, Product, Service Design, and Technology

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps…

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Design Thinking is Iterative and Cyclical

Posted in Design Thinking

Design Thinking is an iterative process. In the larger context, we understand then explore then materialize our solution. Every step of the way is iterative.…

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Design Thinking: Divergence and Convergence Cycles

Posted in Design Thinking, and Innovation

  In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions…

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Design Thinking: A Brief History

Posted in Design Thinking

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew…

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My Favorite Toy and Design Thinking

Posted in Design Thinking

My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for…

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Design Thinking Adoption Challenges

Posted in Design Thinking, and Innovation

Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking…

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Experience Makers are Memory Makers: Products are now Props and Services are the Stage

Posted in Customer Experience, Experience Design, Product, and Service Design

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer…

Read MoreExperience Makers are Memory Makers: Products are now Props and Services are the Stage

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