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Tag: mobile UI

Crafting Experiences for The Enterprise

Posted in Agile, Customer Experience, Experience Design, and Technology

In 2007, I wrote an article for Pragmatic Marketer magazine entitled “Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software.”…

How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

SDL Innovate 2014 Keynote Session – The Customer Experience Revolution

Posted in Books, Brand, Conference, Customer Experience, Customer Insights, Experience Design, Innovation, Leadership, and Service Design

Jeofrey and I shared our aggregate views of what makes the best customer experience companies better, different, more profitable and sustainable at the SDL Innovate…

Considering New Technologies in Designing the Mobile Experience

Posted in Analytics, Customer Experience, Customer Insights, Experience Design, Innovation, and mobile

A phenomenal amount of innovation is happening at the forefront of mobile engagement. From wrist bands to smart pills, we are seeing the use of…

Customer Experience Design Best Practices for Mobile

Posted in Customer Experience, Experience Design, and mobile

Forrester (and others) have put out some useful tips for designing experiences for mobile including Mobile App Design Best Practices and Best Practices in Mobile…

The Tablet is now the Preferred Device for Reading and Writing Emails

Posted in Analytics, Brand, Customer Experience, Experience Design, mobile, and Voice of the Custostomer

A new research study finds that majority of iPad owners say it is their preferred device for reading and writing email. The survey was conducted…

Commit to the Customer – not the Technology

Posted in Books, Customer Experience, Experience Design, and mobile

One of our greatest challenges in designing the best experiences for our customers is not letting the technology limitation determine the customer experience. When organizations…

Wayfinding and Customer Experience

Posted in Customer Experience

Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place. Historically, wayfinding refers to…

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