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Tag: marketing

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Kano Model

Posted in Business Strategy, Customer Experience, Experience Design, and Innovation

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and…

How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

Globalization, Internationalization and Localization – What does all it Mean?

Posted in Culture, Customer Experience, Product, and Service Design

I get this one on a regular basis – especially working with global organizations’ product and services design and development. Here is how it breaks…

The Third Wave of the Internet is all about the Experience

Posted in Business Strategy, Customer Experience, Event, and Experience Design

In the mid 1990’s there was a common believe of “build it and they will come” when it came to internet businesses. There were investments…

Intervention Design and Iterative Prototyping

Posted in Design Thinking, Innovation, Product, and Service Design

You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The…

Word of Mouth Strategies and Tactics

Posted in Customer Experience, Customer Insights, and Voice of the Custostomer

Source: Modern Comments Customer Feedback Stats From Medipost’s Let’s Rethink How Advertising Works: “As far back as 1966 the phrase “word of mouth advertising” was…

Six Steps to Building a Customer Journey Map

Posted in Analytics, Brand, Customer Experience, and Customer Insights

Danny Peters is Customer Experience consultant at Conexperience, specializing in Customer Journey Mapping and Customer Experience Management. He posted 6 Steps to Build a Customer…

The BCG Growth Share Matrix with Design Thinking for Today’s Economy

Posted in Business Strategy, and Design Thinking

The BCG growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses decide…

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