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Tag: market analysis

My Favorite Toy and Design Thinking

Posted in Design Thinking

My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for…

Minimum Desirable Product

Posted in Agile, Design, Design Thinking, Experience Design, Innovation, and Technology

Andrew Chen shares in Minimum Desirable Product: “a business-driven company might try to assess viability upfront, thinking about metrics and revenue and market sizes. A…

Design Sprints with Sean Van Tyne on Portofino Media

Posted in Agile, Business Strategy, Customer Experience, Design Thinking, Experience Design, Product, and Technology

I joined host, Armond Merhabian, and co-host, Daniel Spencer, to discuss how Design Sprints can accelerate Product discovery and development. We discussed how Design Sprints…

Jeanne Bliss’s Five CX Competencies Transform Your Experience

Posted in Business Strategy, Customer Experience, Innovation, and Leadership

Jeanne Bliss shares with us in her post Five CX Competencies Transform Your Experience: CUSTOMERS AS ASSETS Your focus is to get leaders to make…

Creativity and Innovation

Posted in Design Thinking, and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a…

Minimum Viable Product

Posted in Business Strategy, Design, Design Thinking, Innovation, Product, and Uncategorized

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure…

Persona Walkthrough

Posted in Customer Experience, Customer Insights, Design, Experience Design, and Service Design

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming…

Do You Have the Right User Experience Strategy and are You Spending Your UX Dollars Wisely?

Posted in Business Strategy, Customer Experience, Event, Experience Design, and Voice of the Custostomer

Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars…

How to Win I-Want-To-Buy Moments

Posted in Analytics, Brand, Customer Experience, Design Thinking, Experience Design, and Voice of the Custostomer

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them…

People Drive Cash, Profit, Assets and Growth… How do you Anticipate Their Needs?

Posted in Design Thinking

In Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, puts People at the center of his 5 Key…

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