Service Blueprints – Going Beyond Customer Journey Maps

Where customer journey maps define your customers – prospects through advocates – touch points with your brand, products and services; service blueprints define the the behind-the-scenes people, processes and technology that supports that journey. Where creating a customer journey maps requires you to “walk in the shoes” of your customer and see your organization through … Read more

Increase Creative Productivity by Sharpening Your Organization’s Collective IQ

The Connection Science and Engineering at the Massachusetts Institute of Technology has found ways to increases productivity by as much as 17% by improving flaws in the way new ideas flow through organizations. In a presentation for the 4As’ CreateTech, David Shrier, Managing Director of CSE, shares a handful of MIT-proven methods to boost the … Read more