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Tag: Interaction Design

User Story Maps and Wireframes

Posted in Agile, and Experience Design

In Agile, user story maps are a holistic view of your product backlog. A product backlog is a repository of requirements for the releases of…

10 Tips to Increase Website Homepage Conversion

Posted in Customer Experience, and Experience Design

I started developing website in the 1990’s – HTML 1, before CSS, basic JavaScript and the beginning of the dot com boom. Now there is…

Form Design Best Practices and Guidelines

Posted in Design, Experience Design, Technology, and Uncategorized

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms…

Before You Write Your Requirements, Create a Prototype

Posted in Agile, Design Thinking, Experience Design, and Technology

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to…

Crafting Experiences for The Enterprise

Posted in Agile, Customer Experience, Experience Design, and Technology

In 2007, I wrote an article for Pragmatic Marketer magazine entitled “Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software.”…

Death of the Password with Better Authentication Design

Posted in Customer Experience, Experience Design, Service Design, and Technology

I recently attended Jared Spool’s presentation “Insecure & Unintuitive: How We Need to Fix the UX of Security.” If you haven’t heard Jared speak then…

Experience Design Principles for Machine Learning

Posted in Data Science, and Experience Design

I find myself going back to Fabien Girardin’s excellent article, Experience Design in the Machine Learning Era, and mining it for more gold. Fabien shares: “Nowadays,…

Sometimes You Need to Show the Seams: Ubiquitous, Invisible and Seamless to Seamful Design

Posted in Design, Experience Design, and Technology

Mark Weiser gave us the concepts of ubiquitous and invisible computing.  Ubiquitous – available to us anytime and everywhere – and Invisible – we don’t see…

Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

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