Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…
Tag: experience design
Self-Transcendence, Maslow’s Hierarchy of Needs and the Experience Economy
Posted in Customer Experience, and Experience Design
Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs was first proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological…
Experience Design, Lean and Agile
Posted in Agile, Experience Design, Lean, and Technology
In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers…
The Design Vision Statement
Posted in Business Strategy, Design, and Leadership
Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch…
UX Maturity Model and Strategy Scorecard
Posted in Agile, Customer Experience, and Experience Design
Your products and services are delivering an experience to your customers regardless if you are consciously managing them. A good experience delights customers and generates…
User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP.…
Product Management and Design Working Together
Posted in Design, Design Thinking, and Product
The best product development experiences I have had have been when the Product, Design and Development work together. One experience that comes to mind, is…
I have two assumptions: our dependency on technology is only going to increase; and the need for that technology to be ubiquitous or invisible will…
In the O’Reilly article, Design thinking and data science: Solving problems with data necessitates a diversity of thought, Dean Malmgren from Datascope and Jon Wettersten from IDEO…
Design Thinking is an iterative process. In the larger context, we understand then explore then materialize our solution. Every step of the way is iterative.…