The Right Color Palette for Data Visualization

While visually appealing (harmonious) color palettes are easy to come by these days, finding the right color palette for data visualizations is challenging. Things are made more difficult, as we need to convey information across thousands of unique data sets in many different types of visualization layouts. And then there are issues like accessibility, enough … Read more

The New Relation Between Humans and Machines

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly updating models fed by streams of data. Each product or service becomes almost like a living, breathing thing. Or as people at Google would say: ‘It’s a different kind of … Read more

Experience Design Principles for Machine Learning Solutions

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their users.” – Fabien Girardin, Experience Design in the Machine Learning Era Behavioral data – human interactions (transactions) with systems – is fed as context to algorithms that generates knowledge. An … Read more

The Power of Optimism

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must be curious, optimistic and thoughtful. Curious to explore new trends and new ideas. Optimistic to keep motivated and motivate others. And thoughtful to have empathy for the people that you … Read more

The Narrowing Effect: Understanding Time Pressure in Customer Experiences

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on a main task and ignore or filter out all other things. This helps us make a decision quickly when we have to but may increase our risk of not making … Read more

Creativity and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a tool box” with each having its strength and weakness for solving a variety of problems. Mycoted provides a wiki of creative and innovative techniques that breaks these down into five … Read more

Contextual Design

Contextual Design is a process that includes methods to: collect data about people in context of their intents, desires, and drivers; interpret and consolidate that data; use the data to create prototypes; and iteratively test and refine the prototypes with the target audience it is intended to help to ensure delight. Contextual Design is based … Read more

Personas, Actors, and Roles

Personas, actors, and roles have been around for a long time. In Greek theater, the persona referred to the “theatrical mask” – a role played by an actor. The Romans expanded the term to indicate a role in a court of law where personas assume roles with legal attributes such as rights, powers, and duties. … Read more

Behavioral Data Insights Drive Personalized, Contextually Relevant Experiences

Customer experiences must be contextually relevant, personalized, and synchronized across the channels that they frequent. Organizations need to go beyond demographic, psychographic and geolocation segmentation and capture, analyze and execute on behavioral data about their customers. Smart organizations deliver the right message or offer at the right time through the right channel to the right … Read more

Context Brokering: The Secret to Personalized Brand Experiences

From Wired Innovation Insight’s blog, The Marketing Tech Differentiator: True Contextualization, Dennis van der Veeke shares with us: “Organizations today often rely on multiple technologies to provide the relevant data points needed to drive customer experience. These systems, however, tend to lack seamless integration with each other, resulting in a disjointed brand experience. To meet … Read more

Multisensory Experience Design Research Methods

Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers, we map out the affect of each cue along our audiences’ journey with the five senses – sight, sound, touch, taste, smell – the more senses engage, the more memorable … Read more