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Tag archive for: cognitive science

Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

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Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

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Like Optimism, Happiness is a Good Thing, too

Posted in Culture, and Life

As I have discuss the virtue of optimism, Rebecca Temsen, a blogger at Self Development Secrets, reached out to me and shared this post on happiness.…

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Data Science Meets Design Thinking

Posted in Data Science, Data Visualization, and Design Thinking

In the O’Reilly article, Design thinking and data science: Solving problems with data necessitates a diversity of thought, Dean Malmgren from Datascope and Jon Wettersten from IDEO…

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Design Thinking: A Brief History

Posted in Design Thinking

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew…

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The Right Color Palette for Data Visualization

Posted in Analytics, Color, Data Visualization, and Design

While visually appealing (harmonious) color palettes are easy to come by these days, finding the right color palette for data visualizations is challenging. Things are…

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The New Relation Between Humans and Machines

Posted in Analytics, Customer Experience, Experience Design, Innovation, Technology, and UX and Analytics

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly…

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Experience Design Principles for Machine Learning Solutions

Posted in Analytics, Design, Experience Design, Innovation, and Technology

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their…

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The Power of Optimism

Posted in Business Strategy, Career Advice, Culture, Innovation, Leadership, and Life

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must…

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The Narrowing Effect: Understanding Time Pressure in Customer Experiences

Posted in Customer Experience, and Customer Insights

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on…

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