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Tag archive for: cognitive science

Data Science Meets Design Thinking

Posted in Data Science, Data Visualization, and Design Thinking

In the O’Reilly article, Design thinking and data science: Solving problems with data necessitates a diversity of thought, Dean Malmgren from Datascope and Jon Wettersten from IDEO…

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Design Thinking: A Brief History

Posted in Design Thinking

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew…

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The Right Color Palette for Data Visualization

Posted in Analytics, Color, Data Visualization, and Design

While visually appealing (harmonious) color palettes are easy to come by these days, finding the right color palette for data visualizations is challenging. Things are…

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The New Relation Between Humans and Machines

Posted in Analytics, Customer Experience, Experience Design, Innovation, Technology, and UX and Analytics

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly…

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Experience Design Principles for Machine Learning Solutions

Posted in Analytics, Design, Experience Design, Innovation, and Technology

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their…

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The Power of Optimism

Posted in Business Strategy, Career Advice, Culture, Innovation, Leadership, and Life

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must…

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The Narrowing Effect: Understanding Time Pressure in Customer Experiences

Posted in Customer Experience, and Customer Insights

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on…

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Creativity and Innovation

Posted in Design Thinking, and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a…

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Green Bike Lanes

Posted in Design, and Experience Design

Have you noticed the green bike lanes? We were heading up Camino Del Mar (aka Hwy 101) to take our dog, Murphy, to Dog Beach…

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Contextual Design

Posted in Customer Experience, Design, Design Thinking, Innovation, and Voice of the Custostomer

Contextual Design is a process that includes methods to: collect data about people in context of their intents, desires, and drivers; interpret and consolidate that…

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