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Tag: business acumen

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Innovation is a Dance Between Discovery and Problem Solving

Posted in Innovation

You may start with a problem or a discovery. You may discover a problem or, in solving a problem, make a discovery. It is rarely,…

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Are Your Customers Analog or Digital?

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, and Technology

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she…

Good Mentor Questions

Posted in Career Advice, Leadership, and Life

Good mentors are important. The best workplaces have formal programs to develop mentoring relationships. LinkedIn has even launched a feature to help you find one. And how to be…

Trust and Loyalty

Posted in Business Strategy, Culture, and Leadership

I have been fortunate to have some great leaders along my path. They seemed to have genuinely cared about me and instilled in me a…

The Design Mission Statement

Posted in Business Strategy, Customer Experience, Design, Experience Design, and Leadership

A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from…

The Design Vision Statement

Posted in Business Strategy, Design, and Leadership

Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch…

The Four Stages of Learning and Your 30-60-90 Day Plan

Posted in Business Strategy, and Leadership

The Four Stages of Learning suggests that individuals are initially unaware of how little they know, or unconscious of their incompetence – we don’t know…

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