Skip to content

Tag archive for: behavioral targeting

Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

Read MoreMany Ways to Think About Your Personas

Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

Read MoreGroup Personas

My Favorite Toy and Design Thinking

Posted in Design Thinking

My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for…

Read MoreMy Favorite Toy and Design Thinking

The Partnership Between Designers and Data Scientists

Posted in Analytics, Experience Design, Technology, and UX and Analytics

From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights…

Read MoreThe Partnership Between Designers and Data Scientists

Experience Design Principles for Machine Learning Solutions

Posted in Analytics, Design, Experience Design, Innovation, and Technology

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their…

Read MoreExperience Design Principles for Machine Learning Solutions

Agile UX Remote Usability Testing

Posted in Agile, Analytics, Customer Experience, Experience Design, and UX and Analytics

Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and…

Read MoreAgile UX Remote Usability Testing

What do Product Managers need to know about User Experience?

Posted in Brand, and Business Strategy

Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo…

Read MoreWhat do Product Managers need to know about User Experience?

Experience Design and the Sixth Sense

Posted in Emotional Design, and Experience Design

When designing experiences – regardless if it is for a place or event or product or service – you think about how it will be…

Read MoreExperience Design and the Sixth Sense

Persona Walkthrough

Posted in Customer Experience, Customer Insights, Design, Experience Design, and Service Design

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming…

Read MorePersona Walkthrough

How to Win I-Want-To-Buy Moments

Posted in Analytics, Brand, Customer Experience, Design Thinking, Experience Design, and Voice of the Custostomer

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them…

Read MoreHow to Win I-Want-To-Buy Moments

%d bloggers like this: