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Tag: behavioral targeting

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Capture the Hearts to Change the Minds and Win Your Customers

Posted in Customer Experience, Customer Insights, Emotional Design, and Experience Design

Humans are irrational. We think we make rational decisions but science tells us we are incapable of making rational decisions. We cannot make a decision without…

Artificial Intelligence Experience Design Principles

Posted in AI, Data Science, Experience Design, and Technology

As was the case with the mobile revolution, and the web before that, machine learning is causing us to rethink, restructure, and reconsider what’s possible…

Customer Engagement and Machine Learning

Posted in Analytics, Customer Experience, Customer Insights, and Data Science

Today’s consumers are overwhelmed by a constant deluge of advertisements and promotions. They are tired of the noise and fatigued by all the product options.…

Death of the Password with Better Authentication Design

Posted in Customer Experience, Experience Design, Service Design, and Technology

I recently attended Jared Spool’s presentation “Insecure & Unintuitive: How We Need to Fix the UX of Security.” If you haven’t heard Jared speak then…

Experience Design Principles for Machine Learning

Posted in Data Science, and Experience Design

I find myself going back to Fabien Girardin’s excellent article, Experience Design in the Machine Learning Era, and mining it for more gold. Fabien shares: “Nowadays,…

Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

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