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Sean Van Tyne Posts

Activity Diagrams and Task Analysis

Posted in articles

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Activity diagrams divide the activities…

Define Who, Why, What, and How: Roles, Goals, Scenarios, and Activities

Posted in articles

The product manager must have a concise vision for the product they can clearly articulate to the product designers. Put the customers and users activities…

Understanding Customer Activities

Posted in articles, and Uncategorized

Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model,…

Don’t Listen to your Customers!

Posted in articles

OK, that got your attention… Sometimes the best way to satisfy a customer’s need is to ignore their suggestions. Customers have ideas about incremental improvements…

Emotional Design

Posted in Emotional Design

Emotions have a crucial role in our ability to understand the world. Studies have shown that an object that “pleases” us appears to be more…

Defining and Designing Technology for People

Posted in Uncategorized

I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s…

Customer Community

Posted in Customer Experience

A customer community is where customers gather to share ideas, advice, experiences and feelings. Customer communities allow the organization that host the community to “listen”…

Customer Experience Management

Posted in Customer Experience

Customer Experience Management (CEM) is a strategy that focuses organizations around the needs of their customers. Moving customers from satisfied to loyal to advocate. As…

Customer Experience

Posted in Customer Experience

A customer’s perception of an organization is formed from their interaction across multiple-channels. Customer experience is the sum of all experiences a customer has with…

Why I Network

Posted in Career Advice

Several years ago I had the best job! I loved the company. I loved the folks I worked with. I loved what I was doing.…

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