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Sean Van Tyne Posts

Develop Visual Designs that Support the Brand and Enhance the Ease of Use

Posted in articles, and Uncategorized

Once you’re confident you understand various customers’ workflow, activities, and tasks, it’s time to develop visual design—color scheme, fonts, iconography, branding, and all graphic elements.…

Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

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Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to…

Activity Diagrams and Task Analysis

Posted in articles

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Activity diagrams divide the activities…

Define Who, Why, What, and How: Roles, Goals, Scenarios, and Activities

Posted in articles

The product manager must have a concise vision for the product they can clearly articulate to the product designers. Put the customers and users activities…

Understanding Customer Activities

Posted in articles, and Uncategorized

Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model,…

Don’t Listen to your Customers!

Posted in articles

OK, that got your attention… Sometimes the best way to satisfy a customer’s need is to ignore their suggestions. Customers have ideas about incremental improvements…

Emotional Design

Posted in Emotional Design

Emotions have a crucial role in our ability to understand the world. Studies have shown that an object that “pleases” us appears to be more…

Defining and Designing Technology for People

Posted in Uncategorized

I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s…

Customer Community

Posted in Customer Experience

A customer community is where customers gather to share ideas, advice, experiences and feelings. Customer communities allow the organization that host the community to “listen”…

Customer Experience Management

Posted in Customer Experience

Customer Experience Management (CEM) is a strategy that focuses organizations around the needs of their customers. Moving customers from satisfied to loyal to advocate. As…

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