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Sean Van Tyne Posts

User Experience Balanced Scorecard

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Customers have experiences with an organization’s products and services regardless of whether the organization is consciously managing them. A good user experience delights customers—increasing adoption,…

User Experience Balanced Scorecard

Posted in articles

It is essential to put your design solutions into the context of the market problems they solve, the business objectives they support, and the customer…

Develop Visual Designs that Support the Brand and Enhance the Ease of Use

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Once you’re confident you understand various customers’ workflow, activities, and tasks, it’s time to develop visual design—color scheme, fonts, iconography, branding, and all graphic elements.…

Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

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Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to…

Activity Diagrams and Task Analysis

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Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Activity diagrams divide the activities…

Define Who, Why, What, and How: Roles, Goals, Scenarios, and Activities

Posted in articles

The product manager must have a concise vision for the product they can clearly articulate to the product designers. Put the customers and users activities…

Understanding Customer Activities

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Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model,…

Don’t Listen to your Customers!

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OK, that got your attention… Sometimes the best way to satisfy a customer’s need is to ignore their suggestions. Customers have ideas about incremental improvements…

Emotional Design

Posted in Emotional Design

Emotions have a crucial role in our ability to understand the world. Studies have shown that an object that “pleases” us appears to be more…

Defining and Designing Technology for People

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I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s…

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