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Corporate User Experience Maturity Model: Part 4 of 4

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Level 3: Integrated User Experience and Predictable Process When an organization integrates user experience into their corporate strategy then, using metrics, they can effectively control…

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Corporate User Experience Maturity Model: Part 3 of 4

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Level 0: Initial Stage We don’t know what we don’t know… Initially, your organization may not even be aware of the concept of user experience.…

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Corporate User Experience Maturity Model: Part 2 of 4

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I have found that user experience management varies from organizations that are just becoming aware to the concepts of user experience to organizations where user…

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Corporate User Experience Maturity Model: Part 1 of 4

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Organizations and their products and services have a “user experience” regardless if the organization is consciously managing it. User experience encompasses all aspects of the…

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Corporate UX Maturity

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Corporate UX Maturity: A Model for Organizations User Experience Magazine: Volume 9, Issue 1, 2010 Organizations and their products and services have a user experience…

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Enterprise Feedback Management

Posted in UX and Analytics

Enterprise feedback management (EFM) is an integrated approach to the management of all forms of feedback available to an organization. EFM solutions centralize key demographic…

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Behavioral Targeting

Posted in UX and Analytics

Behavioral targeting helps deliver content to users (target) who are most likely interested (based on their behavior). Behavioral targeting uses information collected on an individual’s…

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Customer Profiling

Posted in UX and Analytics

I once had a client that was rolling out their next generation behavioral targeting enterprise solution to their market and we needed to understand how…

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Observing User behavior through System Logs

Posted in UX and Analytics

We started looking at system logs as part of our user research process while I was Director of UX at Mitchell International in the early…

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