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Sean Van Tyne Posts

Order is Everything when Designing Experiences

Posted in Experience Design

When iteratively designing and evaluating experiences, the order in which you do this is very important. It starts with content – you must have the…

My New Favorite Quote

Posted in Quotes

“Most regrets, by the way, are acts of omission and not commission. If you do bad things, if you go murder somebody, that would be…

Reviewing your designs 101

Posted in Uncategorized

I was recently asked what was the best way to review your designs. Regardless if it is stake holders, subject matter experts, buyers or end-users,…

Facilitating Customer Reviews

Posted in Customer Experience

When doing customer reviews, you want to do a lot of listening and very little talking. The secret is to get them to talk –…

Value, Satisfaction, and Where to Spend Your Money

Posted in Uncategorized

Satisfaction/Value – this charts what customers’ ranked as most valued and most dissatisfied. Items that are most valued and most dissatisfied are where we should…

Skinit Customizer Increases Conversion by 350%

Posted in Customer Experience, and User Experience Study

Overview Skinit is the global leader in consumer electronic device personalization. In 2007 Skinit was preparing to enhance the previously successful Photo Uploader, a web-based…

Beyond SEO: Case Study

Posted in articles

In pursuit of new business, a small consulting firm was frequently asked if they had a website. Based on the demand-side information and needs of…

Measure the Design

Posted in articles, and Uncategorized

Validate that customers’ needs are met and tasks are easy to do. Putting your solution in context for your customers and users, is a key…

Beyond SEO: Develop the User Experience

Posted in articles, and Uncategorized

The user experience encompasses all aspects of a visitor’s interaction with the company’s services, products, and website. It is critical to the company’s success to…

Beyond SEO: Develop Your Website Business Mission

Posted in articles, and Uncategorized

Develop a specific mission for your website—before investing the technical and creative talent, time, and money in the build. Here are some examples of actual…

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