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User Experience Balanced Scorecard

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It is essential to put your design solutions into the context of the market problems they solve, the business objectives they support, and the customer…

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Develop Visual Designs that Support the Brand and Enhance the Ease of Use

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Once you’re confident you understand various customers’ workflow, activities, and tasks, it’s time to develop visual design—color scheme, fonts, iconography, branding, and all graphic elements.…

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Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

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Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to…

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Activity Diagrams and Task Analysis

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Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Activity diagrams divide the activities…

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Define Who, Why, What, and How: Roles, Goals, Scenarios, and Activities

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The product manager must have a concise vision for the product they can clearly articulate to the product designers. Put the customers and users activities…

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Understanding Customer Activities

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Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model,…

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Don’t Listen to your Customers!

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OK, that got your attention… Sometimes the best way to satisfy a customer’s need is to ignore their suggestions. Customers have ideas about incremental improvements…

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Emotional Design

Posted in Emotional Design

Emotions have a crucial role in our ability to understand the world. Studies have shown that an object that “pleases” us appears to be more…

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Defining and Designing Technology for People

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I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s…

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Customer Community

Posted in Customer Experience

A customer community is where customers gather to share ideas, advice, experiences and feelings. Customer communities allow the organization that host the community to “listen”…

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