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Behavioral Targeting

Posted in UX and Analytics

Behavioral targeting helps deliver content to users (target) who are most likely interested (based on their behavior). Behavioral targeting uses information collected on an individual’s…

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Customer Profiling

Posted in UX and Analytics

I once had a client that was rolling out their next generation behavioral targeting enterprise solution to their market and we needed to understand how…

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Observing User behavior through System Logs

Posted in UX and Analytics

We started looking at system logs as part of our user research process while I was Director of UX at Mitchell International in the early…

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