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Sean Van Tyne Posts

Beyond SEO: Develop Your Website Business Mission

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Develop a specific mission for your website—before investing the technical and creative talent, time, and money in the build. Here are some examples of actual…

Beyond SEO: Specify the Business Purpose

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When you know the problem your site helps you solve, the content better addresses the needs of prospects and customers in the market. This “two-way…

Beyond SEO: Understand the Market

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The way the website communicates what the company does for the prospect or customer is more important than what your company actually does. Do not…

Beyond SEO: Four Steps to Optimize Website Business Performance and Customer Experience

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In recent years, many executives frustrated with their websites have been told that investing in search engine optimization (SEO) should be their next step in…

Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

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Businesses frequently want an evaluation of their websites—mostly to know how they compare to the competition. Based on our experience, most businesses are disappointed with…

How Much User Experience Effort by Types of Release

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The level of user experience effort that is practical for a given release depends, to some extent, on the type of release—that is, whether it…

Winning in the Marketplace: Deciding How Much User Experience Effort Does It Take

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You need to decide how much user research, design, and usability testing you can afford. This depends on your competitive market, business objectives, and release…

Winning in the Marketplace with Usability Testing

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Once you have validated that your product’s overall workflow meets customer and user needs, do usability testing to evaluate individual tasks to ensure they are…

Reviewing Designs with Your Customers is the Key to Designing Easy-to-use Solutions

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Developing prototypes and reviewing them with target customers and users is key to designing easy-to-use solutions. You must spend some time validating workflow, navigation, information…

Winning in the Marketplace with User Experience Design

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During User Experience (UX) design, develop diagrams of various users’ workflows, noting where they are similar or different. Next, based on your findings, group your…

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