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Sean Van Tyne Posts

Winning in the Marketplace with Market and User Research

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The first step in developing solutions that are easy to use is understanding customer and user needs within the context of the market and existing…

How Much User Experience Effort Does It Take for Large Versus Small-to-Medium Companies

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Many large technology companies like Apple have invested heavily in user experience for many years. Successful companies have well-established UX departments and have set the…

Winning in the Marketplace: How Much User Experience Effort Does It Take?

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User experience encompasses all aspects of users’ interactions with a company, its services, and its products. Prioritizing user advocacy from the beginning of a product…

Support Corporate Strategy Through Customer Experience Design

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Only with a thorough understanding of your customers’ and users’ needs can you design easy-to-use enterprise software solutions. Early research and validation of those needs…

Conduct Usability Evaluations to Ensure Your Solution is Easy to Use

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Once you have validated the workflow meets the customer and user needs, evaluate the tasks to ensure that they are easy to complete. Usability evaluation…

Develop the Visual and Interaction Design in Context of Your Customers’ Workflow

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Once you’re confident that you understand your various customers’ workflow and content, it’s time to develop the visual design—color scheme, fonts, iconography, branding, and all…

Validate Your User Experience Designs with Your Customers and Users

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When validating your new idea to the market, educate your customers so they can put your solution in a new context. This paradigm shift for…

Designing the Customer and User Experience

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Designing a user experience may be easy to you, but remember that customers and users don’t know what they specifically want in a solution. They…

Define the Customers’ Workflow and Users’ Tasks

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To design user experiences that are easy to use for your customers and users, become familiar with the customers’ workflows and the users’ tasks. When…

Understand Your Customer in Context of the Market

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Researching the customer and user needs The first step in understanding the needs of customers and users is to understand their marketplace. Put the customers…

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