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Sean Van Tyne Posts

The Five Phases of Customer Data-Driven Success

Posted in Customer Experience, Customer Insights, and Innovation

In The Continuum of Data-Driven Success, dear friend and colleague, Annette Franz, Founder and CEO of CX Journey, Inc. shares these five phases of customer…

Ethnographic Research is the Key to Really Understanding Your Customers’ Needs

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical…

Five Tips for Non Directed Interview

Posted in Customer Experience, Customer Insights, Design Thinking, and Experience Design

Interviews are one of the basic methods of requirements gathering, usability testing, and task analysis. In order to remove our personal biases, expectations and opinions…

Tom Friedman’s Five Rules for Surviving our New Economy

Posted in Business Strategy, and Career Advice

From The Wall Street Journals article, Radically Open: Tom Friedman On the Future of Work,Tom Friedman, Pulitzer Prize-winning columnist for The New York Times and author…

2017 Designer to Developer Ratios Trends

Posted in Customer Experience, Design Thinking, Experience Design, and Technology

One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can…

Customer Obsession Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

We are now living in the ‘Age of the Customer’ where the pace of technologic advancement and customer empowerment continues to disrupt today’s business models.…

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

Posted in Uncategorized

This article first appeared in LinkedIn November 14, 2017. Written by one of my heroes, Tim Brown, CEO at IDEO: Some of today’s most successful companies—Airbnb,…

How to Get from Information to Meaning: From Data to Journey Maps

Posted in Customer Experience, Customer Insights, and Data Science

From the article,”To Understand Consumer Data, Think Like an Anthropologist” in From Data to Action: a Harvard Business Review Insight Center Report, Susan Fournier and Bob…

Big Data Insights Improve Customer Journeys and the Bottom Line

Posted in Customer Experience, and Customer Insights

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about…

Better Decisions with Design Thinking

Posted in Design Thinking

We are constantly making decisions. Some are small and some are big like “should I have the oatmeal or the eggs?” or “How are we…

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