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Sean Van Tyne Posts

Innovation, Design Thinking and Human-Centered Design

Posted in Design Thinking, Experience Design, and Innovation

Lately, I have been hearing a lot talk about design thinking and human-centered design. What are they? How are they different? Are they the same?…

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Capture the Hearts to Change the Minds and Win Your Customers

Posted in Customer Experience, Customer Insights, Emotional Design, and Experience Design

Humans are irrational. We think we make rational decisions but science tells us we are incapable of making rational decisions. We cannot make a decision without…

Are Your Customers Analog or Digital?

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, and Technology

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she…

Artificial Intelligence Experience Design Principles

Posted in AI, Data Science, Experience Design, and Technology

As was the case with the mobile revolution, and the web before that, machine learning is causing us to rethink, restructure, and reconsider what’s possible…

Empathy to Innovation

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Experience Design, and Innovation

Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

Design Thinking Metrics

Posted in Customer Experience, Design Thinking, and Experience Design

Design Thinking is a discipline – a mindset. A way of thinking – not a process. Thinking like a designer, Design Thinking applies the designer’s…

Designers and the Design Culture

Posted in Customer Experience, Design, Design Thinking, and Experience Design

One question I consistently get is “Are all Designers like this?” This is usually in the context of the challenge to management them. The answer…

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