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Category archive for: UX and Analytics

Big Data, Analytics, SaaS and the Experience

Posted in Analytics, Brand, Experience Design, mobile, Uncategorized, and UX and Analytics

We are seeing the blooming of the Experience Economy in the Information Age. There is so much information we have create Big Data. The trend…

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Customer Experience Balanced Scorecard

Posted in Analytics, Customer Experience, UX and Analytics, and Voice of the Custostomer

An organization’s Balance Scorecard should include customer experience metrics along with productivity, quality, and agility to continuously improve cross-functional business processes that map to your…

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Enterprise Feedback Management

Posted in UX and Analytics

Enterprise feedback management (EFM) is an integrated approach to the management of all forms of feedback available to an organization. EFM solutions centralize key demographic…

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Behavioral Targeting

Posted in UX and Analytics

Behavioral targeting helps deliver content to users (target) who are most likely interested (based on their behavior). Behavioral targeting uses information collected on an individual’s…

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Customer Profiling

Posted in UX and Analytics

I once had a client that was rolling out their next generation behavioral targeting enterprise solution to their market and we needed to understand how…

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Observing User behavior through System Logs

Posted in UX and Analytics

We started looking at system logs as part of our user research process while I was Director of UX at Mitchell International in the early…

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