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Category archive for: Service Design

Experience Makers are Memory Makers: Products are now Props and Services are the Stage

Posted in Customer Experience, Experience Design, Product, and Service Design

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer…

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Viability, Feasibility and Desirability

Posted in Customer Experience, Design, Design Thinking, Emotional Design, Experience Design, Innovation, Product, Service Design, and Technology

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it…

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Personas, Journey Maps, Service Blueprints, and Innovation

Posted in Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Service Design

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and…

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Service Blueprints – Going Beyond Customer Journey Maps

Posted in Analytics, Customer Experience, Experience Design, and Service Design

Where customer journey maps define your customers – prospects through advocates – touch points with your brand, products and services; service blueprints define the the…

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Globalization, Internationalization and Localization – What does all it Mean?

Posted in Culture, Customer Experience, Product, and Service Design

I get this one on a regular basis – especially working with global organizations’ product and services design and development. Here is how it breaks…

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Persona Walkthrough

Posted in Customer Experience, Customer Insights, Design, Experience Design, and Service Design

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming…

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User Experience encompasses all aspects of Your Customers interaction with Your Brand

Posted in Analytics, Brand, Business Strategy, Customer Experience, Experience Design, Product, and Service Design

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user…

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Intervention Design and Iterative Prototyping

Posted in Design Thinking, Innovation, Product, and Service Design

You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The…

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Learn, Anticipate and Simplify the Customer Experience across Channels with Predictive Analytics

Posted in Analytics, Customer Experience, Customer Insights, Experience Design, and Service Design

We are at the intersection of three maturing technologies: mobile devices, cloud services and big data analytics. Experience Makers collect, correlate and analyze data from their customer…

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Personas, Actors, and Roles

Posted in Brand, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Service Design

Personas, actors, and roles have been around for a long time. In Greek theater, the persona referred to the “theatrical mask” – a role played…

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