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Category archive for: Product

The GE–McKinsey Nine-Box Matrix

Posted in Brand, Business Strategy, Leadership, and Product

Large organizations with multiple business units need a way to determine where to invest across all the units. The GE–McKinsey Nine-Box Matrix is a method…

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How Many People Are On Your Core Product Team?

Posted in Leadership, and Product

For the last four years, Actuation Consulting, has been conducting market research on what makes  product teams successful. I had the privilege of helping with…

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Sales, Service and Product Attract, Retain and Grow Customers with Personas and Journey Maps

Posted in Leadership, and Product

Sales job is to find and acquire new customers. Services job is to retain and grow the current clients. Product needs to support both theses…

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