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Category archive for: Product

User Story Maps

Posted in Agile, and Product

User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP.…

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Product Management and Design Working Together

Posted in Design, Design Thinking, and Product

The best product development experiences I have had have been when the Product, Design and Development work together. One experience that comes to mind, is…

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Customer Experience, User Experience and Agile

Posted in Agile, Customer Experience, Experience Design, Product, and Technology

I was recently interviewed by Carlos Marquez, CEO at Connexa. He was looking for clarity around Agile development and the roles that Customer Experience and…

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Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

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Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Posted in Experience Design, mobile, Product, Service Design, and Technology

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps…

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Experience Makers are Memory Makers: Products are now Props and Services are the Stage

Posted in Customer Experience, Experience Design, Product, and Service Design

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer…

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Create a Brilliant Product Roadmap

Posted in Business Strategy, Customer Insights, Leadership, Product, and Technology

Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff,…

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Viability, Feasibility and Desirability

Posted in Customer Experience, Design, Design Thinking, Emotional Design, Experience Design, Innovation, Product, Service Design, and Technology

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it…

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Design Sprints with Sean Van Tyne on Portofino Media

Posted in Agile, Business Strategy, Customer Experience, Design Thinking, Experience Design, Product, and Technology

I joined host, Armond Merhabian, and co-host, Daniel Spencer, to discuss how Design Sprints can accelerate Product discovery and development. We discussed how Design Sprints…

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Customer Collaboration Over Contract Negotiation

Posted in Agile, Business Strategy, Design, Experience Design, Product, and Technology

Customer Collaboration Over Contract Negotiation is one of the four statements of the Agile Manifesto. If you are a small software company or you are…

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