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Category archive for: Product

Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

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Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Posted in Experience Design, mobile, Product, Service Design, and Technology

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps…

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Experience Makers are Memory Makers: Products are now Props and Services are the Stage

Posted in Customer Experience, Experience Design, Product, and Service Design

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer…

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Create a Brilliant Product Roadmap

Posted in Business Strategy, Customer Insights, Leadership, Product, and Technology

Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff,…

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Viability, Feasibility and Desirability

Posted in Customer Experience, Design, Design Thinking, Emotional Design, Experience Design, Innovation, Product, Service Design, and Technology

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it…

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Design Sprints with Sean Van Tyne on Portofino Media

Posted in Agile, Business Strategy, Customer Experience, Design Thinking, Experience Design, Product, and Technology

I joined host, Armond Merhabian, and co-host, Daniel Spencer, to discuss how Design Sprints can accelerate Product discovery and development. We discussed how Design Sprints…

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Customer Collaboration Over Contract Negotiation

Posted in Agile, Business Strategy, Design, Experience Design, Product, and Technology

Customer Collaboration Over Contract Negotiation is one of the four statements of the Agile Manifesto. If you are a small software company or you are…

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Better Metrics for Measuring Agile Development Success

Posted in Agile, Business Strategy, Experience Design, Leadership, Product, and Technology

The term agile was first coined for this in 2001, in the Manifesto for Agile Software Development.  According to the manifesto Twelve Principles of Agile Software, their highest…

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Marty Cagan and Continuous Discovery and Delivery

Posted in Conference, Customer Experience, Event, Leadership, and Product

I had the honor of hearing Marty Cagan give his talk on The Root Causes of Product Failure at productcamp la yesterday. Many things that…

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Personas, Journey Maps, Service Blueprints, and Innovation

Posted in Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Service Design

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and…

Read MorePersonas, Journey Maps, Service Blueprints, and Innovation

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