“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their users.” – Fabien Girardin, Experience Design in the Machine Learning Era Behavioral data – human interactions (transactions) with systems – is fed as context to algorithms that generates knowledge. An … Read more
Andrew Chen shares in Minimum Desirable Product: “a business-driven company might try to assess viability upfront, thinking about metrics and revenue and market sizes. A feasibility (engineering) oriented organization might try to pick a super hard technology first (P2P! Mapreduce! Search!), then try to build a business around it. And a desirability-focused team might focus … Read more
IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it viable. Does it have a reasonable chance of succeeding? Is it capable of producing a profit or achieving your goal? Feasibility. Is it feasible. Does the technology exist or can … Read more
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must be curious, optimistic and thoughtful. Curious to explore new trends and new ideas. Optimistic to keep motivated and motivate others. And thoughtful to have empathy for the people that you … Read more
Google Design Sprint takes the Design Thinking process and compresses the five stages into five days. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, and behavior science. The idea is that working together in a design sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. … Read more
Unless you have been living in a cave, you are aware of the Pokémon Go phenomenon. Pokémon Go is a free augmented-reality app from Niantic that sends players outside to walk around collecting Pokémon. Pokémon is a Japanese media franchise created in 1995. The franchise began as a pair of video games for the original Game Boy, developed … Read more
Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and under what conditions they will use it. They help you to create a point of view that is based on your target audiences’ needs and insights so you can see … Read more
Jeanne Bliss shares with us in her post Five CX Competencies Transform Your Experience: CUSTOMERS AS ASSETS Your focus is to get leaders to make a defining performance metric – the growth or loss of your customer base. The purpose is to shift to a simple understanding – knowing what customers actually did to impact … Read more
From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app, and taught us how true innovation happens when usability informs technology. This—along with a deep dive into the principles of mobile app design—helped us take the right steps to design and … Read more
There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a tool box” with each having its strength and weakness for solving a variety of problems. Mycoted provides a wiki of creative and innovative techniques that breaks these down into five … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals to share, present, network, learn, explore and discuss the latest trends and industry best practices. At ProductCamp So Cal you will: Discover best practices from many industries on state-of-the-art ways … Read more