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Category: Design

Perceived Affordance and Four Principles of Screen Interface Design

Posted in Design, and Experience Design

Psychologist James J. Gibson originally introduced the term “Affordance” in his 1977 article “The Theory of Affordances” and elaborated on it further in his 1979…

The Whole is Other Than the Sum of the Parts: Principles of Gestalt Perception

Posted in Design

I have been running a design review group since 2003. The Customer Experience Special Interest Group meets monthly. At a session, an organization presents its…

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