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Category: Design

Viability, Feasibility and Desirability

Posted in Customer Experience, Design, Design Thinking, Emotional Design, Experience Design, Innovation, Product, Service Design, and Technology

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it…

Customer Collaboration Over Contract Negotiation

Posted in Agile, Business Strategy, Design, Experience Design, Product, and Technology

Customer Collaboration Over Contract Negotiation is one of the four statements of the Agile Manifesto. If you are a small software company or you are…

Joint Application Design

Posted in Business Strategy, Customer Experience, Design, Experience Design, Technology, and Voice of the Custostomer

IBM formalized the Joint Application Design process in 1974. In JAD, customers and end-users jointly define and design their solution with the solution provider that…

Plans Don’t Fail. People Fail to Plan

Posted in Agile, Business Strategy, and Design

Yesterday I had the honor of giving the keynote speech at  SoCal UX Camp 2016 . My talk addressed some of the challenges of doing…

Easy to Use: Icons

Posted in Agile, Books, Customer Experience, and Design

Ever visit a website or store or see a sign in a public space that you had no idea what the icon meant? There are…

Value-Driven Design to Value-Centered Design

Posted in Business Strategy, Customer Experience, Design, and Experience Design

Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from…

Green Bike Lanes

Posted in Design, and Experience Design

Have you noticed the green bike lanes? We were heading up Camino Del Mar (aka Hwy 101) to take our dog, Murphy, to Dog Beach…

Minimum Viable Product

Posted in Business Strategy, Design, Design Thinking, Innovation, Product, and Uncategorized

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure…

User Experience is not what you think it is

Posted in Brand, Business Strategy, Customer Experience, Design, Experience Design, and Product

UI is not UX   Usability is not UX   Design is not UX User experience encompasses all aspects of your end-user’s interaction with your…

If a Picture is Worth 1000 Words then a Prototype is Worth a 1000 Meetings

Posted in Design

Good designs convey information that the target audience can quickly understand. But how do you know if your designs are working? How do you know…

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