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Category archive for: Design

Easy to Use: Icons

Posted in Agile, Books, Customer Experience, and Design

Ever visit a website or store or see a sign in a public space that you had no idea what the icon meant? There are…

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Value-Driven Design to Value-Centered Design

Posted in Business Strategy, Customer Experience, Design, and Experience Design

Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from…

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Green Bike Lanes

Posted in Design, and Experience Design

Have you noticed the green bike lanes? We were heading up Camino Del Mar (aka Hwy 101) to take our dog, Murphy, to Dog Beach…

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Minimum Viable Product

Posted in Business Strategy, Design, Design Thinking, Innovation, Product, and Uncategorized

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure…

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User Experience is not what you think it is

Posted in Brand, Business Strategy, Customer Experience, Design, Experience Design, and Product

UI is not UX   Usability is not UX   Design is not UX User experience encompasses all aspects of your end-user’s interaction with your…

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If a Picture is Worth 1000 Words then a Prototype is Worth a 1000 Meetings

Posted in Design

Good designs convey information that the target audience can quickly understand. But how do you know if your designs are working? How do you know…

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Persona Walkthrough

Posted in Customer Experience, Customer Insights, Design, Experience Design, and Service Design

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming…

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SoCal UX Camp 2015 UX Design and Agile Development Presentation Video

Posted in Conference, Customer Experience, Design, Event, and Experience Design

SoCal UX Camp, it is a free, user-driven, collaborative “unconference” for User Experience Designers, Research Analysts, and students held in Southern California. It is a…

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Contextual Design

Posted in Customer Experience, Design, Design Thinking, Innovation, and Voice of the Custostomer

Contextual Design is a process that includes methods to: collect data about people in context of their intents, desires, and drivers; interpret and consolidate that…

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The Sensory Ethnography Lab at Harvard University

Posted in Design, Design Thinking, Experience Design, and Innovation

The Sensory Ethnography Lab (SEL) is an experimental laboratory at Harvard University that promotes innovative combinations of aesthetics and ethnography. Aesthetics is a set of…

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