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Category: Design

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Empathy to Innovation

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Experience Design, and Innovation

Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

Designers and the Design Culture

Posted in Customer Experience, Design, Design Thinking, and Experience Design

One question I consistently get is “Are all Designers like this?” This is usually in the context of the challenge to management them. The answer…

The Design Mission Statement

Posted in Business Strategy, Customer Experience, Design, Experience Design, and Leadership

A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from…

The Design Vision Statement

Posted in Business Strategy, Design, and Leadership

Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch…

Form Design Best Practices and Guidelines

Posted in Design, Experience Design, Technology, and Uncategorized

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms…

Product Management and Design Working Together

Posted in Design, Design Thinking, and Product

The best product development experiences I have had have been when the Product, Design and Development work together. One experience that comes to mind, is…

Sometimes You Need to Show the Seams: Ubiquitous, Invisible and Seamless to Seamful Design

Posted in Design, Experience Design, and Technology

Mark Weiser gave us the concepts of ubiquitous and invisible computing.  Ubiquitous – available to us anytime and everywhere – and Invisible – we don’t see…

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