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Category: Design Thinking

50 Year Business Roadmap and Design Thinking

Posted in Design Thinking

I was having lunch with a colleague – catching up on family and his new gig, when we got on a conversation about the difference…

Design Thinking is the Key to Innovation

Posted in Design, Design Thinking, Experience Design, and Service Design

In a not-so-recent HBR article on Design Thinking, Tim Brown reminds us that “…innovation is powered by a thorough understanding, through direct observation, of what…

Design Thinking is a Slightly Murky Concept…

Posted in Analytics, Design, and Design Thinking

“Design thinking is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended…

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