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Category: Design Thinking

Design Thinking is a Misnomer!

Posted in Design Thinking, and Innovation

Design Thinking is more than thinking and meetings. Design Thinking is about doing and making. Experimentation is at the core of Design Thinking. Developing prototypes…

The BCG Growth Share Matrix with Design Thinking for Today’s Economy

Posted in Business Strategy, and Design Thinking

The BCG growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses decide…

Contextual Design

Posted in Customer Experience, Design, Design Thinking, Innovation, and Voice of the Custostomer

Contextual Design is a process that includes methods to: collect data about people in context of their intents, desires, and drivers; interpret and consolidate that…

Proctor & Gamble’s Innovation Factory

Posted in Design Thinking, and Innovation

“We know from our history that while promotions may win quarters, innovation wins decades.” – Bob McDonald, Chairman, President, and CEO, Proctor & Gamble The company…

Compassionate Detachment for Design Thinking

Posted in Design Thinking, and Innovation

“Train yourself to let go of what you fear to loose” – Yoda, Star Wars III As an artist, or just someone who is excited about…

Personas, Actors, and Roles

Posted in Brand, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Service Design

Personas, actors, and roles have been around for a long time. In Greek theater, the persona referred to the “theatrical mask” – a role played…

Increase Creative Productivity by Sharpening Your Organization’s Collective IQ

Posted in Design Thinking, and Innovation

The Connection Science and Engineering at the Massachusetts Institute of Technology has found ways to increases productivity by as much as 17% by improving flaws…

The Sensory Ethnography Lab at Harvard University

Posted in Design, Design Thinking, Experience Design, and Innovation

The Sensory Ethnography Lab (SEL) is an experimental laboratory at Harvard University that promotes innovative combinations of aesthetics and ethnography. Aesthetics is a set of…

Innovation Through Empathy Maps

Posted in Customer Insights, Design Thinking, Experience Design, Innovation, and Voice of the Custostomer

If there is such a thing as a  Design Thinking geek – I’m it. My new favorite Design Thinking technique is Empathy Maps. Empathy Maps…

Multisensory Experience Design Research Methods

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, and Experience Design

Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers,…

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