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Category archive for: Design Thinking

Designing a Consumer Product Packaging Experience

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

“We know that consumer purchase decisions are often made quickly and subconsciously, but there are opportunities where it’s possible to influence a consumer’s perception of…

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Making the Complex Simple with Progressive Disclosure

Posted in Design, Design Thinking, Experience Design, and Service Design

So how do you make the complex simple? How do you accommodate a person’s first-time experience from their familiar routine from their advance experts needs?…

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Data to Delight in the Age of the Customer

Posted in Analytics, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, and Leadership

We are in the Experience Economy that Pine and Gilmore predicted – a customer-centric marketplace that Forrester calls the Age of the Customer where: “A…

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50 Year Business Roadmap and Design Thinking

Posted in Design Thinking

I was having lunch with a colleague – catching up on family and his new gig, when we got on a conversation about the difference…

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Design Thinking is the Key to Innovation

Posted in Design, Design Thinking, Experience Design, and Service Design

In a not-so-recent HBR article on Design Thinking, Tim Brown reminds us that “…innovation is powered by a thorough understanding, through direct observation, of what…

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Design Thinking is a Slightly Murky Concept…

Posted in Analytics, Design, and Design Thinking

“Design thinking is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended…

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