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Category: Design Thinking

Proctor & Gamble’s Innovation Factory

Posted in Design Thinking, and Innovation

“We know from our history that while promotions may win quarters, innovation wins decades.” – Bob McDonald, Chairman, President, and CEO, Proctor & Gamble The company…

Compassionate Detachment for Design Thinking

Posted in Design Thinking, and Innovation

“Train yourself to let go of what you fear to loose” – Yoda, Star Wars III As an artist, or just someone who is excited about…

Personas, Actors, and Roles

Posted in Brand, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Service Design

Personas, actors, and roles have been around for a long time. In Greek theater, the persona referred to the “theatrical mask” – a role played…

Increase Creative Productivity by Sharpening Your Organization’s Collective IQ

Posted in Design Thinking, and Innovation

The Connection Science and Engineering at the Massachusetts Institute of Technology has found ways to increases productivity by as much as 17% by improving flaws…

The Sensory Ethnography Lab at Harvard University

Posted in Design, Design Thinking, Experience Design, and Innovation

The Sensory Ethnography Lab (SEL) is an experimental laboratory at Harvard University that promotes innovative combinations of aesthetics and ethnography. Aesthetics is a set of…

Innovation Through Empathy Maps

Posted in Customer Insights, Design Thinking, Experience Design, Innovation, and Voice of the Custostomer

If there is such a thing as a  Design Thinking geek – I’m it. My new favorite Design Thinking technique is Empathy Maps. Empathy Maps…

Multisensory Experience Design Research Methods

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, and Experience Design

Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers,…

Designing a Consumer Product Packaging Experience

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

“We know that consumer purchase decisions are often made quickly and subconsciously, but there are opportunities where it’s possible to influence a consumer’s perception of…

Making the Complex Simple with Progressive Disclosure

Posted in Design, Design Thinking, Experience Design, and Service Design

So how do you make the complex simple? How do you accommodate a person’s first-time experience from their familiar routine from their advance experts needs?…

Data to Delight in the Age of the Customer

Posted in Analytics, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, and Leadership

We are in the Experience Economy that Pine and Gilmore predicted – a customer-centric marketplace that Forrester calls the Age of the Customer where: “A…

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